“Experience Butler County”: Tourism Bureau Launches New Branding for 2025

(ZELIENOPLE, Pa., January 6, 2025): The Butler County Tourism Bureau is starting the new year with a new name: Experience Butler County. This rebranding initiative aims to reflect better the diverse experiences that the county has to offer to visitors.

“We are excited to reintroduce ourselves,” said Amy Pack, President of Experience Butler County “This new branding enhances what our mission has always been, to highlight experiences worth traveling for.”

Experience Butler County encapsulates what our county offers visitors. We’re renowned for our outdoor recreation experiences, with nearly 2 million people visiting Moraine State Park annually. Recreational visitor spending made up $114 million in Visitor Spending in the latest Economic Impact of Pennsylvania’s Travel and Tourism Industry Report. Beyond outdoor exploration, Experience Butler County highlights the best of our small towns, local restaurants, and more.

Our new brand is featured in the 2025 visitor’s guide. This annual project provides an essential tool for visitors to the county, highlighting where to stay, shop, and eat in Butler County along with a brief history of our towns and attractions. To help visitors plan their perfect trip, this guide includes new articles and features eight unique "Exclusively Ours" Butler County experiences. Travel agent, accessibility advocate, and influencer Jamie Santillo shares valuable insights from a visitor's perspective.

The rebranding to Experience Butler County is not just a name change but a commitment to enhancing the visitor experience and promoting the county as a premier travel destination.

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