There have been a lot of changes since Becker started Appleseed in 2018. But the biggest has been the impact of the pandemic which, she believes, has changed decisions on how events are supported.
“The public and the sponsors have become a bit slower to commit.” she says. “Before you would have a good idea about six months out on the success of an event. But sponsors wait longer now and people seem to wait before committing to attend an event.”
Still, now with two young children of her own, Becker has no regrets about her career choice and would encourage anyone to get into the industry.
“I would tell them to not overthink it and go for it,” she says. “There are many reasons why, but there is a huge need because many businesses can’t do it themselves.”