Listing in the Official Visitors Guide (OVG)
An Official Visitors Guide (OVG) is produced annually by the bureau staff. This 58-page full-color guide is distributed in response to requests for information. As a member, you receive a free listing in the OVG and can increase your exposure by advertising or purchasing upgraded listings.
In addition to more than 13,000 impressions online, with an average of three minutes reading time, 80,000 copies of the OVG are distributed annually.
Guides Distributed Via the Following Methods
- Toll-free call requests
- 35+ county-wide brochure racks
- Distribution service in PA, NY, OH, MD, D.C. and VA.
- Leads from advertising
- State welcome centers
- State website leads
- Trade & travel shows
- Fairs & festivals
- BCTCB website requests
BCTCB members receive a listing with three photos and a description on the Butler County Tourism & Convention Bureau website, VisitButlerCounty.com. In addition, members are linked from BCTCB’s website and may make additions and changes to their listing. An online calendar of events provides each member an opportunity to publicize their Butler County events. Online banner advertising is also available. BCTCB’s website is linked to the state tourism website, VisitPA.com, and other county and regional sites. Responsive design makes our website viewable on all types of electronic media. The Bureau staff also utilizes social media platforms such as Facebook, Instagram, and YouTube to further promote the county.
Visit Butler County, PA! APP
In an effort to market our members and maximize the time spent in Butler County, the Bureau has a digital mapping tool, VisitWidget, which helps visitors and residents alike plan their perfect day. This interactive experience provides a way to explore what Butler County has to offer, including upcoming events, popular restaurants, top attractions, shopping and points of interest. Users can digitally map out their own itinerary, share their plans via email or social media and take it with them on their phones.
Benefits of VisitWidget include:
- Increased exposure of your business
- Online calendar events sync with the app
- Web-widget universal availability of itinerary from desktop to mobile
- User-friendly routing to and between locations
- Tour promotion/creation
- Shares posts from the Bureau’s Facebook page
- Ability to share itineraries with friends to help spread brand awareness
- Integration with the website to dynamically pull in content about our members
The interactive planning tool is accessible via ourmobile app (Visit Butler County, PA!) and on our website https://butlercounty.visitwidget.com/. Look through the website and download the app on your phone to see how it works.
BCTCB members can participate in cooperative advertising which reduces the cost to advertise. In addition, the Bureau contracts with various publications, radio, TV, billboard and online media for advertising. Using budgeted Bureau funds allows individuals and groups to combine resources for ad placement.
BCTCB has strong PR connections. The Bureau is represented in MATPRA, the Mid-Atlantic Tourism Public Relations Alliance. Additionally, on a monthly basis, events are sent to local media and information is submitted to VisitPA in accordance with their editorial calendar. The Bureau also conducts tours for writers, and other media outreach is conducted to support members when applicable.
As a member, you will receive email updates, have access to a members-only section of the website, get a monthly e-newsletter, and have opportunities to attend monthly board meetings and quarterly membership meetings. BCTCB’s toll-free number, 866-856-8444, enables tourists throughout the US and Canada to contact us free of charge.
BCTCB participates in regional marketing initiatives designed to attract visitors from across the US and Canada. BCTCB promotes its members to the group tour market. A group sales committee creates packages, itineraries and special offers to entice groups to the area.
As a BCTCB member, you will have opportunities to meet and network with other members as well as travel and tourism leaders.
BCTCB staff represents the Bureau and its members at a wide variety of fairs, expos, festivals, conferences, luncheons and speaking engagements throughout the year.
Promotional Web Pages
Special web pages are created to feature holiday sales, events and other promotions. This gives members more opportunities for additional exposure.
Members are given the opportunity to include their materials in our office brochure rack. We ask for approximately 250 brochures so visitors may pick them up or request a mailing. BCTCB also offers a Brochure Rack Program. For $100 per year, we’ll add your brochures to a portion of our county-wide racks. To start, 2,500 brochures are needed. Contact us for availability and specific details.
A grant program enables members to apply for monies to implement a project or improvement. Funds are awarded once a year and applications are available on the members-only section of the website. Grants require a 25% match and membership for at least one year before applying.